Santiago Jaramillo

Signature impact

Planning discipline, measured in dollars and service

The same pattern has followed me from job to job, across FMCG, retail and B2B: sharper forecasts, fewer lost sales, and cash pulled back out of inventory.

+40%

Forecast accuracy

At Modloft, after building S&OP from scratch

70%

Fewer lost sales

At Modloft, within the first six months

30%

Less excess inventory

At Modloft, over the same six months

$3.5M

Lost sales avoided

At Kimberly-Clark, across 14 Latin American markets

$1M

Inventory freed

Excess cut two years running, 2021 and 2022, at Kimberly-Clark

51%

Fewer write-offs

In a single year at Nutresa, about $100K saved

About

Disciplined planning, with purpose

I'm a demand and supply planning leader with nine years across retail, FMCG and B2B. In practice, my work tends to show up as better forecasts, fewer lost sales, and cash pulled back out of inventory, usually inside large, multi-country operations.

Most of that value comes from getting people aligned and running S&OP with real discipline, so commercial teams can grow without the supply side breaking. I'm certified in planning and inventory management (CPIM) by ASCM, formerly APICS.

At heart I'm an intentional learner. I lead with structured thinking, try to bring clarity to complexity, and earn trust by being reliable when the pressure is on. The idea I keep coming back to is simple: deliver the best of me, and trust the process instead of forcing the outcome.

Today I'm Director of Planning, Strategy & Analytics at Modloft, and I recently finished an MBA in Strategy & Supply Chain at Rotterdam School of Management, Erasmus University.

Focus areas

Where I create value

Sales & Operations Planning (S&OP)
Demand planning and forecast accuracy
Supply planning and replenishment
Inventory optimization
Global and regional planning

Experience

From demand planner to planning leader

Each role widened the scope, from local to regional to global to leading the function, and the numbers came with it.

Director of Planning, Strategy & Analytics Current

Modloft

Aug 2023 to Present · Miami, United States (Remote)

Elite modern-furniture ecommerce for the U.S. market. Around $30M in annual revenue.

Built and ran the S&OP process end to end, coordinating demand and supply from 15 vendors across 6 countries into the U.S. market, with product, demand, supply and executive reviews on a 12-month rolling horizon.
Lifted forecast accuracy by 40% and cut excess inventory by 30% in six months, working KPIs directly with the executive team.
Cut lost sales by 70% and improved availability by 50% with a replenishment model for 600 SKUs, clearing the bottlenecks that limited tooling had created.
Generated $100K in savings with a portfolio-review process that prioritized profitable categories and protected cash flow.
Led and coached a team of three, building their analytical strength on portfolio reviews.

Regional Supply Planner

Kimberly-Clark

Oct 2019 to Aug 2023 · Medellín, Colombia (Remote)

U.S. personal-care multinational. Fortune 500, No. 1 or 2 in market share across 70 countries, around $20B in revenue.

Coordinated supply from 15 external manufacturers in 8 countries into 14 Latin American markets, balancing cost, service and inventory.
Took $1M out of excess inventory two years running (2021 and 2022) through cross-regional relocations across LATAM, the US and Europe, freeing working capital.
Secured $0.5M in investment by optimizing inventory models per product segment with regional stakeholders.
Raised availability from 90% to 94% and avoided $3.5M in lost sales by aligning inventory allocations with demand managers and three global planners.
Cut product cost by 12% across 13 LATAM countries by leading the build of an inventory hub in Colombia, using supply-chain mapping and scenario analysis.

Demand Planner, Zenú

Nutresa Group

Apr 2017 to Oct 2019 · Medellín, Colombia

Demand planning for a $30M innovations-and-promotions portfolio in the cured-meats business, across 12 sales channels and 7 Colombian regions.

Raised availability from 92% to 95% with a daily forecast-execution report that more than 10 sales and marketing managers came to rely on.
Cut waste by 51% in a year, about $100K saved, by working hand in hand with trade marketing.

Education

MBA, Strategy & Supply Chain

Rotterdam School of Management, Erasmus University

Jan 2025 to Dec 2025 · Rotterdam, Netherlands

Co-president of the Supply Chain Club.

Marketing Specialization

Universidad EAFIT · top of the class (1st of 37)

Jan 2018 to Dec 2019 · Medellín, Colombia

Production Engineering

Universidad EAFIT

Jan 2010 to Dec 2014 · Medellín, Colombia

Exchange scholarship in Belo Horizonte, Brazil.

Credentials

Certifications

CPIM, Certified in Planning & Inventory Management

ASCM (formerly APICS)

McKinsey.org Forward Program

McKinsey & Company

Issued Dec 2025

Demand Driven Planner

Demand Driven Institute

Intermediate SQL

DataCamp